You can easily amplify your x-factor by making your promoters, or your happiest customers, your marketing engine.Once you have determined what makes your most loyal customers happy, you can leverage your x-factor and your happiest customers to promote your business and bring in more revenue.
In Frederick F. Reichheld’s 2003 Harvard Business Review study, he said, “The only path to profitable growth may lie in a company’s ability to get its loyal customers to become, in effect, its marketing department.
There’s an emotional connection between a customer’s recommendations and reputation. When customers recommend your company’s product or service, they’re actually placing their reputation on the line to do so. Most customers would only recommend a product or service if they felt intense loyalty, and their colleagues and peers know this, which is what turns recommendations into multiple new customers.
Research shows that customer loyalty is one of the greatest indicators of profitability, because it shows whether or not you have enough happy customers willing to refer new customers to your business.
Learn more about finding your x-factor and contact XAmplifier today!