What is an X-Factor?

What is an x-factor?

Posted by Alexandra Kilpatrick on Mar 27, 2018 2:52:39 PM
Alexandra Kilpatrick

Businesses that excel tend to have many things in common, from great leadership to a product or service that draws people in. But what really sets apart a great business?

Here at XAmplifier, we want your most satisfied customers to acknowledge your x-factor and become your marketing engine, helping promote your x-factor and bring in more revenue.


What is an x-factor?

All great businesses have their own unique x-factor: the one unique thing that sets them apart from the crowd and makes them special. An x-factor could be anything from the best of a certain cuisine in your local area to the cheapest price around.

An x-factor can also be defined as a strategy that must be discovered and acted upon in order to create a real advantage and increase in value for your company. The concept of an x-factor is as old as John D. Rockefeller, the American oil industry business magnate and philanthropist.

Considered the richest person in modern history, Rockefeller had to discover his x-factor in order to control the oil industry. In his case, Rockefeller needed to gain an advantage in transportation costs by railroad in order to win the oil business at the time. He decided to produce his own oak barrels in order to slice his transportation costs in half, which allowed him to gain a tenfold advantage over his competitors.

Figuring out where you have an advantage -- or better yet, where you can gain an advantage -- over your competitors is the best way to bring in more revenue and amplify your business.

Learn more about finding your x-factor and contact XAmplifier today!

Download our white paper on amplifying your x-factor here!

Topics: x-factor

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