Healthcare providers can help new and existing patients immensely by claiming their directory listing which provides essential information about their practice and factors heavily into search rankings.
Directory listing tools and platforms such as Google My Business are essential for companies in every industry, especially as we work to get through these difficult times.
While there is tremendous value for any business to utilize Google My Business, healthcare providers in particular should be focused on this tool as a great way to communicate with the general public and their patients.
Google recently published a document discussing the significance of the Google My Business platform and why healthcare providers should claim their business listings.
Takeaways for Healthcare Providers Using Google My Business
The document providers several recommendations that are extremely helpful regardless of your experience level with Google My Business. We’ve listed some of the key takeaways from the article below.
Key functions of your Google My Business profile:
- Manage information like business hours and phone numbers.
- Add health services offered, like telemedicine, house calls, diagnostics, and procedures.
- Engage with patients.
- Post high-quality photos to show patients what they’ll see before they arrive.
- Add educational pictures and diagrams to help them learn more about what types of health services you provide.
- Control who has access to your business profiles with location groups.
Sharing Essential Information with Patients
Having a complete Google My Business profile greatly increases your chances of earning business from patients. The information listed in your GMB profile factor heavily into the likelihood of your practice appearing in search results. This information generally includes things such as:
- Website
- Directions
- Phone number
- Customer reviews
- Photos
- Short summary of your business
Are you offering Telehealth Services? Let patients know in your GMB Profile
Telehealth services are becoming increasingly popular, especially with the physical distancing recommendations that were recently extended through the end of April.
For healthcare providers already offering telehealth services, it’s highly recommended to add this information to your Google My Business profile. Here is what Google had to say on this topic:
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Communicating and Booking Appointments with New & Existing Patients
One of the best tools incorporated within your Google My Business profile is giving patients the ability to book an appointment with your practice directly from the GMB panel.
The process is simple, as you’ll simply need to connect your preferred booking platform to your Google My Business account. For any concerns regarding HIPAA compliance, please refer to this document.
Along with the ability to book appointments, healthcare providers can keep their patients informed by creating posts about relevant news or updates on new service offerings.
Claiming business listings and adding information to directories such as Google My Business has always been an important part of expanding a company’s digital footprint. These functions are even more important for healthcare providers while we navigate the uncharted waters we’re all facing.
XAmplifier helps businesses to ensure they are getting the most from their directory listings, whether it be an improved online reputation, larger online presence or additional revenue from new leads.
If you would like a free analysis about the current state of your directory listings or how these services could benefit your business, please fill out the form below.
