There is no one ideal response rate, but higher is – of course – better. Let’s take a look at the four quickest ways to...

NPS is one of the strongest measurements of customer loyalty, and research shows that customer loyalty is one of the...

NPS surveys are more effective than traditional consumer surveys for a myriad of reasons. They’re simpler and a much...

The DIY method can actually end up costing you more time and money in the long run.

From converting promoters into your marketing department to neutralizing negative reviews before they even occur,...