A brief history of Net Promoter Score, how it's calculated, and why businesses are making it a foundation of their...

When customers recommend your company’s product or service, they place their personal reputation on the line to do so.

NPS is one of the strongest measurements of customer loyalty, and research shows that customer loyalty is one of the...

NPS surveys are more effective than traditional consumer surveys for a myriad of reasons. They’re simpler and a much...

The DIY method can actually end up costing you more time and money in the long run.