While the benefits of a good digital reputation are clear, companies often struggle to quantify their reputation and...

When customers recommend your company’s product or service, they place their personal reputation on the line to do so.

When companies consider their profitability, the first thing they think about isn’t usually their customer experience,...

You can easily amplify your x-factor by making your promoters -- or your happiest customers -- your marketing engine.

Determining your own business’ x-factor can be tricky, but it really comes down to just a few essential questions.

Businesses that excel tend to have many things in common, from great leadership to a product or service that draws...