XAmplifier Blog

How Google’s Updated Algorithm Affects Online Reviews

Posted by JB Blanchard on 9/17/19 10:25 PM

A recent change in the Google review algorithm aims to weed out self-serving and misleading online reviews. 

Online reviews and star ratings are critical for businesses and consumers in today’s internet-based consumer environment. Often the first place consumers will look when searching for a product or service they’re interested in buying is to the online reviews and ratings from other customers. 

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Topics: Online Reviews

The Beginner's Guide to Online Reviews

Posted by JB Blanchard on 8/13/19 3:42 PM

A comprehensive breakdown of review generation and how online reviews impact your bottom line. 

Thanks to companies such as Amazon, Apple, and the long list of customer-centric businesses, providing exceptional customer experience is no longer a nice thing to have, but rather the single most important component of your business. 

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Topics: Online Reviews

The Customer Engagement Playbook

Posted by Alexandra Kilpatrick on 4/15/18 2:04 PM

How to respond to your positive and negative online reviews. 

Responding to reviews, whether positive or negative, can be a difficult process to navigate. It’s crucial for companies to reply to both good and bad reviews, because it’s a sign of excellent customer service and shows consumers that your company is invested in their well being.

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Topics: Online Reviews